ProFRESHional Creations Blog

We live in a generation of visual buyers with short attention spans. This blog provides tech tips and design trends for ProFRESHional business minds who want to create business and design stratiges that pop, stand out, get noticed and convert onlookers into buyers!

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Check out our tech tips and design solutions 

Create a bedtime ritual.

Start winding down. Set notification reminders for bedtime. Turn off your phone's blue light. Meditate or read a book. Our app helps you create a personalized nighttime plan to naturally lower cortisol levels and start the production of melatonin, so you can drift to sleep with ease. 

Sleep soundly.

Place your phone on your bed or wear your tracker watch. The app senses your sleep movements to track and analyze sleep data. Daily reports and weekly roundups give you recommendations for improved sleep patterns and habits.

Wake up refreshed.

Our alarm clock senses when you're ready to wake up according to your REM cycle. No more waking up groggy and grouchy in the middle of a dream. The soothing sounds and sunrise settings wake you up healthfully and naturally.  

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Catching zzz's

Studies show that not sleeping enough is directly linked to stress, depression, obesity, cardiovascular disease, gene mutation, and even cancer. Don't let your nighttime snoozing impact your health.  

That's why we invented our sleep app. We make it easy and fun to change your sleep patterns and enhance your wakefulness to bring you optimal health and wellness. Take control of your sleep. Take control of your body. Take control of your life.

See where our nap app has been featured. 

Don't Stay Stuck

We're confident you'll sleep better, have more energy, live healthier, and actually look forward to climbing into bed at night. Finally get the rest and relaxation you deserve. 

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Team

We've turned on the lights to illuminate a new way to track and optimize sleep. With just 15 employees, the Zz brand has developed and marketed one of the top sleep apps on the market. We sleep on the job, so you won't fall asleep at yours.  

Meet the team that's making dreams come true.

Clarissa Nightingale

Engineer

Clarissa suffered with insomnia for 12 years, before she finally couldn't take it anymore. She tried everything out there to fall and stay asleep, including sleeping pills, but nothing seemed to work long-term. So she decided to immerse herself in a year's worth of sleep research. She ran studies, tested treatments, and hired a tech engineer to create a healthy solution that would actually get the job done. After two years, Clarissa awoke the sleeping giant and Zz sleep tracker was born. Clarissa has committed her days to improving nights. 

Martin Sogno

Engineer

Martin's the head software engineer here at Zz app. He works day and night to make sure our tracker technology is constantly the most innovative in the industry. He walked into the office one morning, iced coffee in hand, complaining he couldn't fall asleep the night before. That day, he created the "bedtime ritual" setting on our app, and our users have been falling asleep 3x faster ever since. Martin's always dreaming up new ideas and tech for Zz. 

Get up on the right side of the bed.

See why Zz has changed the way the world sleeps.

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About

It's time to "wake up" to your sleep health. With the Zz app, you'll optimize your energy levels and circadian rhythm to unleash the vibrancy, productivity, and health you've been dreaming of. Don't let your nighttime snoozing impact your daily life.  

Our founder suffered with insomnia for 12 years, trying anything and everything to sleep through the night. When nothing worked, she decided to immerse herself in a year's worth of sleep research. Two years later, she had unlocked new insights and technology about modern sleep patterns.  

And Zz sleep tracker was awakened. 

What makes Zz different? Most sleep apps simply track your nighttime movements to help you understand how many hours you slept during the night. But Zz works with your body throughout the day and night to streamline sleep and energy 24 hours a day.  

Before sleep, Zz helps you start winding down with bedtime reminders, anti-blue light tech, and meditation techniques. Our app helps you create a personalized nighttime plan to naturally lower your cortisol levels and start the production of melatonin, so you can drift to sleep with ease.  

During the evening, our phone and watch tracker senses your sleep movements to analyze sleep data. Daily reports and weekly roundups give you recommendations for improved sleep patterns and habits.  

In the morning, our alarm clock senses when you're ready to wake up according to your REM cycle. No more waking up groggy and grouchy in the middle of a dream. The soothing sounds and sunrise settings wake you up healthfully and naturally.  

During the day, the sleep app will give you reminders to drink water, workout, eat right, and implement other rest-worthy habits. The goal is full-life immersion and implementation to make sleeping as easy as it should be.

Try our sleep app free for 14 days.

Sleep better, feel better, live better. Your nights and days will see the difference in less than two weeks. 

Contact

Tired of being tired? We're here to listen. It's our goal to make your dreams come true. Send us your questions, comments, and inquiries, and a member of the Zz team will be in contact in 1-3 nights.

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5 Must Haves For Service Based Businesses

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’  

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

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1 – Examples of previous work If you have a service based business then people are going to want to see examples of your previous work. Depending on what type of service you offer you may need to use pictures or videos of you doing what you do, create a helpful guide or tutorial that helps people and shows off your skills. Also always collect and display testimonials from people that you've worked with. Make it easier on yourself and the people that want to book you by having this available on your website or landing page. When people see your previous work it helps them decide if they want to work with you or not. For example, I'm a graphic designer, so I always send people to my design gallery so they can see examples of what I'm capable of doing.

 2 – Reviews & Testimonials Testimonials can be posted on your website or landing page when you are designing your business online. Give people that are interested in booking you confidence in your abilities. If someone is interested in booking you they may get hesitant the closer they get to making that decision. Testimonials or reviews will help ease the fear and anxiety that some buyers may experience before they take that action. You can collect written reviews or video testimonials from people that were pleased with your services and post them on your sites and pages. 

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My favorite testimonial builder to use is Vocal References because they also make it easier for you to collect and display your reviews. They provide you with a link to send people and also automatically pull your reviews from Google and Facebook.

 3 – Video & Animations (Digital Visuals) Don't forget video can increases your conversion rates by 200%. I like to call videos and animations digital visuals because they help give people that are interested in working with you a visual of what they can expect. Check out the ProFRESHional Video below to get some ideas of how to design a sizzle reel video to market your brand and services + help you get booked. Weather your business is service based or sells products you can use video animation software like Viddyoze to create quick promotional videos for your products.

 4 – Online booking options If you have a service based business you should set up online booking options when you design your website or landing page. This will help you free up your time so you can focus more on what you do to make money. This is going to allow you to prepare people to work with you, prepare yourself to help them reach their goal, nurture potential clients, set appointments, send appointment reminders and collect deposits if need be.

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Have at least two different options so that people can choose what is best for them. If you create 2 different booking options one option could be a free or low cost phone consultation and the other may be to book a service or training that you offer. If you're free phone consultations start getting a overflow of response, put a price on it. My favorite service to use for booking online appointments is Acuity Scheduling because they offer more than just scheduling. You can set up Pay Pal buttons, plus they also integrate with Mailchimp, Zoom and a whole lot of other platforms like Facebook and Instagram.

5 - Email sequence Your email sequence is going to help you stay in touch with people that are interested in what you offer. Try to only include one clear CTA per email (call to action examples: learn more, watch, join us, get started, buy now, etc.) To many call to actions may confuse readers.  

If you ever get stuck on what to put in your email sequence start by using some of the following ideas:  

  • Introduce yourself - share a little info about you and the types of emails they can expect from you. Remind them to connect with you on social media.  
  • Go back to the beginning - talk about what life was like you became an expert. Discuss what the challenges were, how you overcame them, give tips.  
  • Resources & content - start by helping readers dig through all the noise to get what they need. For a while I shared content that I call tech tips and design trends. 
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6 - Personalization & Segmentation Lots of people get these two mixed up. Everyone on your email list is there because they are interested in your services, but everyone on your list is not going to book you right off. Personalization means to address individuals as themselves instead of as a group. Segmentation means to separate people into different groups/ email lists depending on what actions they take. Segmenting can be done by setting up your email campaigns to automatically move the people who take certain actions to a different email list and tag them. This way you can start sending them different email messages that are related to the action they took. This will help you separate what I like to call the window shoppers from your buyers and communicate with them accordingly. Simply create different tags or list for certain actions on your website or landing page. 

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Anamations

Madeline Carpenter

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’  

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

Video & Animations (Digital Visuals) Don't forget video can increases your conversion rates by 200%. I like to call videos and animations digital visuals because they help give people that are interested in working with you a visual of what they can expect. Check out the ProFRESHional Video below to get some ideas of how to design a sizzle reel video to market your brand and services + help you get booked. Weather your business is service based or sells products you can use video animation software like Viddyoze to create quick promotional videos for your products.

Have at least two different options so that people can choose what is best for them. If you create 2 different booking options one option could be a free or low cost phone consultation and the other may be to book a service or training that you offer. If you're free phone consultations start getting a overflow of response, put a price on it. My favorite service to use for booking online appointments is Acuity Scheduling because they offer more than just scheduling. You can set up Pay Pal buttons, plus they also integrate with Mailchimp, Zoom and a whole lot of other platforms like Facebook and Instagram.

About the Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

Personalization & Segmentation

Madeline Carpenter

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’  

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

Personalization & Segmentation Lots of people get these two mixed up. Everyone on your email list is there because they are interested in your services, but everyone on your list is not going to book you right off. Personalization means to address individuals as themselves instead of as a group. Segmentation means to separate people into different groups/ email lists depending on what actions they take. Segmenting can be done by setting up your email campaigns to automatically move the people who take certain actions to a different email list and tag them. This way you can start sending them different email messages that are related to the action they took. This will help you separate what I like to call the window shoppers from your buyers and communicate with them accordingly. Simply create different tags or list for certain actions on your website or landing page. 

About the Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

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